• When is an FAQ page appropriate?

    If you’re considering making an FAQ page and don’t know if it’s completely necessary, that’s ok. An FAQ page is almost always appropriate. If you get lots of the same questions over and over again, then you definitely need to create an FAQ page. When you have a blog with a multitude of great content, an FAQ page is needed to educate customers about your product through those articles. The only time an FAQ page isn’t necessary is if your product or service needs to be installed and controlled by a professional. For example, there would never be an FAQ about performing a surgery. Sure, there could be FAQs about what to expect after the surgery and how to take care of yourself, but patients don’t need to know how to perform the surgery.

  • What are frequently asked questions?

    Frequently asked questions (FAQ) are questions and answers that often follow a certain topic – a collection of common questions that tend to be asked over and over again on topics such as timing, delivery and handling, product information, and return policy. FAQs can be anywhere on the page, but most commonly the top or bottom of the page.

  • What is content marketing?

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

  • Does content marketing work?

    What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management.

  • How does marketing without talking about or promoting our product/service help us create leads and sales?

    Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc.